Chapter
1Introduction: The Rising Chaos of E-mail
In the past decade, e-mail has become the lifeblood of modern business communications. No longer the province of geeks and technocrats, e-mail is now as necessary as the telephone for the average working man and woman. In some cases, e-mail has become more important than the telephone, fax and pager for connecting far-flung empires across time zones and cultures. If this surprises you, count the number of messages you've sent and received via e-mail over the past week and compare that to the number of faxes or phone calls you've made. Or examine which deals would not have happened without e-mail between the parties involved. Or consider how you could have written your last report without sending a draft copy to your colleagues via e-mail. Or imagine how the last department meeting could have been scheduled without checking calendars via e-mail. The list goes on and on. A good slogan for the early 1990s could have been "e-mail happens." E-mail was used by a relatively small minority of corporate workers and in a few select businesses. Today, e-mail matters, and e-mail matters big time for many of us. Without it, we couldn't conduct our business, stay in touch with our families and friends, and get on with our lives. These days, e-mail users can be found in any place of business and across the entire spectrum of workers. What once was a technical curiosity is now common cocktail-party conversation, and it is rare these days to exchange business cards without an imprinted e-mail address, usually right below the telephone number. The phenomenal growth and popularity of the Internet has been largely due to the growth and popularity of e-mail usage over this past decade. E-mail is still the Internet's most popular application when measured both by the number of its users and the frequency of usage. While the Web has received a great deal of attention and press, e-mail is the real untold Internet success story. Everyone from your grandparents to your business associates has an e-mail identity-and in many cases more than one. Almost all of these e-mail addresses, regardless of the system and provider, are connected to each other via the public Internet. Studies put this number in the tens of millions of users: Depending on whom you believe, it could easily reach 100 million by the end of the millennium. The largest collection of e-mail addresses, logged by America Online, exceeded 10 million users by the fall of 1997, and is still adding thousands of users daily. The success of e-mail is relatively recent and the result of several factors. First and foremost is the ability to send e-mail to anyone in the world. In 1990, most e-mail systems had little or poor connectivity to the Internet. Indeed, ordinary businesses were prohibited from obtaining Internet access, and service providers were few and mostly relegated to academic and government circles. The concept of purchasing a vanity domain name to match one's business name or trademarks was unheard of, and the Web still had yet to be invented. The vast majority of the world's countries had poor or no Internet connectivity. The early 1990s saw little agreement on how major e-mail systems should be connected to each other. Most of the corporate e-mail users ran on disconnected systems that used their own software, such as mainframe-based IBM's PROFS and DISOSS, and LAN-based cc:Mail (before it was purchased by Lotus, and before Lotus was purchased by IBM) and Network Courier (before it was purchased by Microsoft and renamed Exchange). A few brave souls ran Unix-based e-mail systems, usually at universities or government research laboratories. In addition to these proprietary systems, corporations also made use of one or more of various independent e-mail service providers, such as MCIMail, AT&T's Easylink and CompuServe. When e-mail system operators connected to each other or to the Internet, they did so on an experimental basis with little fanfare. For example, MCIMail operated an Internet gateway for its customers without much publicity or support for many years. But over the past decade the Internet became popular and obvious as the glue that would bind these disparate systems. Internet service providers were established in droves, and countries loosened government monopolies on data communications, making corporate investment in Internet access easier, cheaper and more competitive. At the same time, the Web was taking off, making it acceptable and expected for corporations to have their own Internet Web presence and run Internet applications from every corporate desktop. While the Internet was becoming more affordable and useful, corporations began to augment or replace their proprietary e-mail systems with more open ones, or connected their systems to the Internet to communicate beyond their own borders. The "@" sign became a household word, and rattling off one's e-mail identity in the form of user@example.combecame commonplace. (One of the more curious circumstances is hearing two America Online users tell each other their address, in the form of joe@aol.com-even though everything after the "@" is unnecessary.) As e-mail became more functional, it also became a more accepted means of corporate communications. Today we send invoices via e-mail rather than fax them or send originals via postal mail. We e-mail answers to our customers' queries, and we don't think twice about sending e-mail to friends and business associates around the world. We now get e-mail composed entirely in another language besides English. And, as matter of fact, this entire book was created with a series of e-mail messages! In the early 1990s, e-mail systems were mostly the province of the Information System (IS) professional and had little penetration in the warp and woof of corporate culture. Few CEOs would admit to using e-mail, and those that did often had their administrative assistants or secretaries operate the computer to collect and send messages. (Many still do!) But e-mail became essential as the corporate Diaspora increased: Branch offices in different time zones, telecommuters, international affiliates and different work hours from the usual 9-to-5 all rely on e-mail to get work done and information communicated across the enterprise. But this Diaspora isn't just limited to individual corporations. Nowadays, workgroups are composed of teams from many different corporations that need to develop a product, come to agree on how to treat a common customer or resolve a dispute. The tie that binds these workers is e-mail first and foremost. Those workers that don't have a readily accessible e-mail address are quickly left out of the loop and fall behind the curve. Those who don't know how to make use of e-mail's more subtle features can waste hours or lose information.The "How Can I" Matrix:
organize and simplify your e-mail life
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Receiving |
Sending |
General |
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Desktop |
Chapter 2:
· How can I manage incoming e-mail? · How can I comprehend error messages and correct them?
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Chapter 3:
· How can I use e-mail to become my own push publisher? (manage mail lists) · How can I integrate e-mail with other desktop apps such as calendars, schedules, address books, PIMs, Pilots, etc.
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Chapter 4:
· How can I exchange messages securely? · How can I manage more than one e-mail identity?
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Enterprise |
Chapter 5:
· How can I access my e-mail remotely (and presumably over slow speed connects)? · How can I successfully use e-mail as a means to enhance technical support and customer relations?
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Chapter 6:
· How can I know your e-mail address without having to call you on the phone first? · How can I integrate e-mail with other messaging services such as fax, paging, etc.?
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Chapter 7:
· How can I be sure that you can reliably and safely view my attachments and formatted messages? · How can I determine the level of Internet-readiness for my enterprise e-mail system?
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